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Privacy Policy

Privacy Policy

Hotel Alfa in Serfaus-Fiss-Ladis

Privacy Policy

We take the protection of your personal data very seriously. We process your personal data in accordance with statutory data protection regulations and this privacy policy.

The use of our website is generally possible without providing personal data. Insofar as personal data (such as name, address, or email addresses) is collected on our pages, this is always done on a voluntary basis as far as possible.

The company is responsible for the processing of your personal data on our website. You can find the company’s details in the Legal Notice.

Data Protection Coordinator

You can reach our Data Protection Coordinator at:

ALFA**** Hotel
Attn: Data Protection Coordinator
ALFA Hotel KG
Dorfbahnstraße 63
6534 Serfaus / Tyrol
t. +43 5476 6280
m. info@alfahotel.at
VAT ID: ATU32777000

Data Processors, Recipients

We process your personal data with the support of data processors who assist us in providing our services (e.g., web hosts, booking services).

These processors are committed to the strict protection of your personal data and may not process your personal data for any purpose other than to provide our services.

Your personal data will only be passed on to standard commercial service providers such as banks (in the case of transfers to you), tax consultants (if you appear in our accounting), shipping service providers (in the case of shipping to you), etc.

Contact Form

Contact form fields: Salutation, first name, last name, street & house number, zip code, city, email address, phone number, arrival date, number of nights, adults, children, age of children, comments, privacy policy confirmed.

After submitting the contact form, the personal data you have entered will be processed by the data controller for the purpose of handling your inquiry on the basis of your consent given by submitting the form.

There is no legal or contractual obligation to provide personal data. Failure to provide it simply means that you cannot submit your request and we cannot process it.

You have the right to withdraw your consent at any time by written notice, without affecting the lawfulness of the processing carried out on the basis of the consent until the withdrawal.

Cookies

This website uses cookies.

Cookies make websites more user-friendly and efficient for the user. A cookie is a small text file used to store information. When visiting a website, the website can place a cookie on the visitor’s computer. If the user visits the website again later, the website can read the data from the previously stored cookie and thus, for example, determine whether the user has visited the website before and which areas of the website the user was particularly interested in.

You can find more information about cookies on WIKIPEDIA.

Changing Cookie Settings

The user can determine how the web browser handles cookies, and which cookies are allowed or rejected, in the web browser settings. The exact location of these settings depends on the respective web browser. Detailed information on this can be accessed via the help function of the respective web browser.

If the use of cookies is restricted, it may no longer be possible to use all functions of this website to their full extent.

Cookies on our Website

Our website processes the following cookies:

  • Strictly necessary cookies to ensure basic functions of the website
    • cookieconsent_status, cookiebar: Used to store consent for cookie use.
    • gaOptout: Used to store the Google opt-out.
  • Functional cookies to ensure the performance of the website
    • TripAdvisor cookies (see section “TripAdvisor “)
    • Dirs21 cookies (see section “Dirs21“)
    • TrustYou cookies (see section “TrustYou“)
    • HolidayCheck cookies (see section “HolidayCheck“)
    • Instagram cookies (see section “Instagram“)
    • Falstaff cookies (see section “Falstaff“)
  • Performance cookies to improve the user experience.

You have the right to withdraw your consent at any time by written notice, without affecting the lawfulness of the processing carried out on the basis of the consent until the withdrawal.

Server Log Files

When you visit our website for purely informational purposes—i.e., if you do not specifically transmit personal data to us—we collect personal data exclusively for technical reasons to maintain our services, to display the website correctly, and to ensure the stability and security of your activity (pursuant to Art. 6 Para. 1 lit. f GDPR). Data is therefore collected and processed that your browser transmits to us based on activated settings (this includes your IP address, your operating system, the browser you use including language and version, date & time, the page you accessed, and the page you came from).

For this purpose, log files are created on the server. These are generally not processed further, but can be used for up to 6 months in the following cases:

Monitoring and analysis in case of problems with the stability of the system providing the website

Control, prevention, and remediation in case of illegal use of website content

Website Improvement and Performance

Integration of Third-Party Services and Content

It may happen that third-party content, such as videos from YouTube, maps from Google Maps, RSS feeds, or graphics from other websites, are integrated within this online offering. This always requires that the providers of this content (hereinafter referred to as “third-party providers”) perceive the IP address of the users. Without the IP address, they would not be able to send the content to the respective user’s browser. The IP address is therefore required for the display of this content.

We strive to only use content whose respective providers use the IP address solely for the delivery of the content. However, we have no influence if the third-party providers store the IP address, e.g., for statistical purposes. As far as we are aware, we inform users about this.

Functions and services of the following third-party providers are integrated on this website:

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”) on the legal basis of overriding legitimate interest (analysis of website use). We have concluded a contract for order data processing with Google for this purpose.

When you access our website, a connection to Google’s servers is established via software and data is transmitted to Google’s servers, some of which are located in the USA. Google Analytics also uses cookies to store information about the website user and to analyze the use of the website by website users.

This website uses the “IP anonymization” function. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and thus anonymized. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

According to Google, Google will use the collected data to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website use and internet use.

Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.

Detailed information on the handling of user data at Google Analytics can be found in the privacy policy of Google or Google Analytics.

Deactivate Google Analytics

  • You can prevent the collection of your user data on our website in general by setting “Do Not Track” in your web browser. Our website respects the “Do Not Track” signal that your web browser then sends to all websites.
  • You can prevent the collection of your user data by Google Analytics in general on all websites by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
  • You can prevent the collection of your user data by Google Analytics only on this website by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to this website: Deactivate Google Analytics.

TrustYou

Data from the guest feedback portal TrustYou of TrustYou GmbH, Steinerstrasse 15, 81369 Munich, is displayed on this website.

You can find TrustYou’s privacy policy here.

TripAdvisor

Data from the travel website TripAdvisor of TripAdvisor Inc., 400 1st Avenue, Needham, MA 02494 USA, is used on this website to display guest reviews.

You can find TripAdvisor’s privacy policy here. https://tripadvisor.mediaroom.com/US-privacy-policy

Instagram

We use an Instagram feed plugin to display social media content on our website. For this reason, requests are made from our website to Instagram’s servers to display our feed, images, and videos. These requests make your IP address visible to Instagram, which they may use in accordance with their privacy policy (https://help.instagram.com/519522125107875).

Use of the DIRS21 Online Booking Tool from TourOnline AG

Our online presence uses the DIRS21 online booking tool (hereinafter “OBT”) from TourOnline AG, Borsigstraße 26, 73249 Wernau, Germany (www.dirs21.de, hereinafter “TOAG”) to enable online bookings of accommodation services and other travel services, as well as to process inquiries. Within the scope of the OBT, TOAG processes the data as the controller. The information and provisions on data protection can be found in TOAG’s privacy policy for the OBT, which you can access at any time from within the OBT or view atwww.dirs21.de/datenschutz.

Falstaff Integration

An integration of falstaff.at is used on our website to show you reviews. The privacy policy and cookie settings can be found in the privacy policy (https://www.falstaff.at/agb/datenschutz/) of Falstaff Verlags-GmbH.

HolidayCheck

Web widgets from HolidayCheck AG, Bahnweg 8, CH-8598 Bottighofen, Switzerland, are integrated into our website. Web widgets are small programs that are integrated into the website and display information from other websites.

The content displayed on our website (reviews/recommendation rate) is always retrieved live from the HolidayCheck servers. For this to work technically, data must be exchanged between the two servers involved. This includes the date and time of the visit; the page from which the query is made; the Internet Protocol address (IP address) used, browser type and version, device type, operating system, and similar technical information.

The legal basis is our legitimate interest according to Art. 6 Para. 1 lit. f GDPR. By providing this service, we deliver up-to-date and correct content on our homepage. The processed data is only used to provide the content or to transmit data that you provided if you submit a review directly on our website. It is not processed in any other way, in particular not to analyze usage behavior.

The above-mentioned data is not stored by us as part of this processing. We use Google Fonts to design the widgets. For this purpose, your IP address is transmitted to Google servers in the USA. The EU-US Privacy Shield serves as a guarantee according to Art. 45 GDPR. The legal basis is our legitimate interest according to Art. 6 Para. 1 lit. f GDPR. By using the fonts, we ensure the consistent rendering of the widgets. Information on data processing by HolidayCheck AG can be found in the privacy policy of the page www.holidaycheck.de/datenschutz.

Voucher System (Incert)

On our website, there is the possibility to buy vouchers. If a user takes advantage of this possibility, the data entered in the input mask is transmitted to us and stored. This data includes: Salutation/company, first name, last name, date of birth, email address, address, phone/fax, voucher value, requests, payment data.

If you purchase a voucher from our website, this is done through the online ordering platform ADDITIVE GmbH (Industriezone 1/5 – Eurocenter, 39011 Lana (Italy).
All order data you enter is transmitted in encrypted form. Additive GmbH has committed to handling your transmitted data in compliance with data protection regulations. Additive GmbH takes all organizational and technical measures to protect your data.

The privacy policy for this service can be found directly during the voucher ordering process.

feratel Webcam

It may happen that third-party content, such as videos from YouTube, maps from Google Maps, RSS feeds, or graphics from other websites, are integrated within this online offering. This always requires that the providers of this content (hereinafter referred to as “third-party providers”) perceive the IP address of the users. Without the IP address, they would not be able to send the content to the respective user’s browser. The IP address is therefore required for the display of this content.

We strive to only use content whose respective providers use the IP address solely for the delivery of the content. However, we have no influence if the third-party providers store the IP address, e.g., for statistical purposes. As far as we are aware, we inform users about this.

Functions and services of the following third-party providers are integrated on this website:

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”) on the legal basis of overriding legitimate interest (analysis of website use). We have concluded a contract for order data processing with Google for this purpose.

When you access our website, a connection to Google’s servers is established via software and data is transmitted to Google’s servers, some of which are located in the USA. Google Analytics also uses cookies to store information about the website user and to analyze the use of the website by website users.

This website uses the “IP anonymization” function. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and thus anonymized. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

According to Google, Google will use the collected data to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website use and internet use.

Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.

Detailed information on the handling of user data at Google Analytics can be found in the privacy policy of Google or Google Analytics.

Deactivate Google Analytics

  • You can prevent the collection of your user data on our website in general by setting “Do Not Track” in your web browser. Our website respects the “Do Not Track” signal that your web browser then sends to all websites.
  • You can prevent the collection of your user data by Google Analytics in general on all websites by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
  • You can prevent the collection of your user data by Google Analytics only on this website by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to this website: Deactivate Google Analytics.

TrustYou

Data from the guest feedback portal TrustYou of TrustYou GmbH, Steinerstrasse 15, 81369 Munich, is displayed on this website.

You can find TrustYou’s privacy policy here.

TripAdvisor

Data from the travel website TripAdvisor of TripAdvisor Inc., 400 1st Avenue, Needham, MA 02494 USA, is used on this website to display guest reviews.

You can find TripAdvisor’s privacy policy here. https://tripadvisor.mediaroom.com/US-privacy-policy

Instagram

We use an Instagram feed plugin to display social media content on our website. For this reason, requests are made from our website to Instagram’s servers to display our feed, images, and videos. These requests make your IP address visible to Instagram, which they may use in accordance with their privacy policy (https://help.instagram.com/519522125107875).

Use of the DIRS21 Online Booking Tool from TourOnline AG

Our online presence uses the DIRS21 online booking tool (hereinafter “OBT”) from TourOnline AG, Borsigstraße 26, 73249 Wernau, Germany (www.dirs21.de, hereinafter “TOAG”) to enable online bookings of accommodation services and other travel services, as well as to process inquiries. Within the scope of the OBT, TOAG processes the data as the controller. The information and provisions on data protection can be found in TOAG’s privacy policy for the OBT, which you can access at any time from within the OBT or view atwww.dirs21.de/datenschutz.

Falstaff Integration

An integration of falstaff.at is used on our website to show you reviews. The privacy policy and cookie settings can be found in the privacy policy (https://www.falstaff.at/agb/datenschutz/) of Falstaff Verlags-GmbH.

HolidayCheck

Web widgets from HolidayCheck AG, Bahnweg 8, CH-8598 Bottighofen, Switzerland, are integrated into our website. Web widgets are small programs that are integrated into the website and display information from other websites.

The content displayed on our website (reviews/recommendation rate) is always retrieved live from the HolidayCheck servers. For this to work technically, data must be exchanged between the two servers involved. This includes the date and time of the visit; the page from which the query is made; the Internet Protocol address (IP address) used, browser type and version, device type, operating system, and similar technical information.

The legal basis is our legitimate interest according to Art. 6 Para. 1 lit. f GDPR. By providing this service, we deliver up-to-date and correct content on our homepage. The processed data is only used to provide the content or to transmit data that you provided if you submit a review directly on our website. It is not processed in any other way, in particular not to analyze usage behavior.

The above-mentioned data is not stored by us as part of this processing. We use Google Fonts to design the widgets. For this purpose, your IP address is transmitted to Google servers in the USA. The EU-US Privacy Shield serves as a guarantee according to Art. 45 GDPR. The legal basis is our legitimate interest according to Art. 6 Para. 1 lit. f GDPR. By using the fonts, we ensure the consistent rendering of the widgets. Information on data processing by HolidayCheck AG can be found in the privacy policy of the page www.holidaycheck.de/datenschutz.

Voucher System (Incert)

On our website, there is the possibility to buy vouchers. If a user takes advantage of this possibility, the data entered in the input mask is transmitted to us and stored. This data includes: Salutation/company, first name, last name, date of birth, email address, address, phone/fax, voucher value, requests, payment data.

If you purchase a voucher from our website, this is done through the online ordering platform of INCERT eTourismus Gmbh & Co KG, Leonfeldner Straße 328, A-4040 Linz, Austria. All order data you enter is transmitted in encrypted form. INCERT has committed to handling your transmitted data in compliance with data protection regulations. INCERT takes all organizational and technical measures to protect your data.

The privacy policy for this service can be found directly during the voucher ordering process.

feratel Webcam

This site uses an integration from feratel media technologies AG. This integration provides the webcams. The privacy policy for the service can be found directly at the webcams.

Your Rights

You have the right to information, correction, deletion, and restriction of the processing of personal data.

Insofar as the legal basis for the processing of your personal data is your consent or a contract concluded with you, you also have the right to data portability.

You have the right to withdraw any consent given for the processing of your personal data. The lawfulness of the processing of personal data until the withdrawal is not affected by the withdrawal.

You have the right to object to the processing of your personal data for the purpose of direct marketing. In the event of an objection, your personal data will no longer be processed for the purpose of direct marketing.

Furthermore, you have the right to lodge a complaint with the supervisory authority (Austrian Data Protection Authority, Wickenburggasse 8, 1080 Vienna, dsb@dsb.gv.at).

Online Marketing and Landing Pages

In addition to our website, we also operate optimized sales landing pages. To process your inquiry, booking, order, activation, registration, or other submission of a form on such a landing page, as well as to store and keep your data, we use common cloud services and CRM systems as well as software from ADDITIVE OHG, 39011 Lana (BZ), Italy (“ADDITIVE”). The appropriate level of data protection results from the data processing agreements concluded with the respective companies.

Your IP address is recorded but immediately anonymized (e.g., by deleting the last 8 bits). This means that only a rough localization is possible.

You can prevent the transmission of data related to your use of the online offering to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has insight into the data collected via Google Analytics. This data is not used for purposes other than the analysis of the use of our websites and the evaluation of our marketing and sales measures.

Our websites and landing pages also use functions from ADDITIVE for the cross-channel recording of the use of our websites as well as marketing and sales measures such as landing pages, newsletters, and social media presences. In this process, information about your visits and submitted forms on our websites is also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

Data processing is carried out on the basis of the legal provisions of Art. 6 Para. 1 lit. f (legitimate interest) of the GDPR.

Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offer and our web presence through analysis of the use of our website as well as sales and marketing measures.

In addition, our landing pages and our website use remarketing functions from Google Inc. (“Google”) and Meta Platforms Inc. (“Meta”). In this process, Meta and Google are informed that you have visited this website. These functions serve to present interest-based advertisements to visitors of the landing pages within the Google advertising network or on the social networks Facebook and Instagram.

Data processing in connection with these remarketing functions is carried out on the basis of the legal provisions of Art. 6 Para. 1 lit. a (consent) of the GDPR.

You will be informed about the use of cookies for these remarketing functions by means of a banner when you visit our landing pages. By continuing to use the site or by clicking on the corresponding button, you agree to their use. You can withdraw your consent at any time by accessing the page with the cookie information on the respective landing page and rejecting the use of cookies in the banner that appears.

ADDITIVE+ MARKETING AUTOMATION

To increase customer loyalty and to sell services and additional services, we use software from ADDITIVE OHG, 39011 Lana (BZ), Italy (“ADDITIVE”). In this process, your data that we collect and process in connection with your inquiry, booking, order, activation, registration, or other submission of a form on the website is analyzed and used to provide you with automated offers for services and additional services. The appropriate level of data protection results from the concluded data processing agreement.

You can object to the use of your data for this purpose at any time via the unsubscribe link in the respective message.

Data processing is carried out on the basis of the legal provisions of Art. 6 Para. 1 lit. f (legitimate interest) of the GDPR.

Our concern within the meaning of the GDPR (legitimate interest) is the avoidance of disadvantages compared to our competitors, the improvement of our brand awareness, and the maximization of our economic success through the best possible sales use of the contacts obtained.