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Architecture & Design

Tradition Meets Modernity Hotel Alfa in Serfaus-Fiss-Ladis

Straight & Clear — Seamlessly Integrated

The linear, modern architecture features large, open window fronts, complemented by a facade design made of local larch, indestructible natural stone materials, and glass.

Inside, you will find local woods, warm textiles, as well as typical regional loden fabric and warm natural colors—all spiced up with vibrant elements—but never so much that it feels like too much.

This style runs through the entire hotel, and it is not without reason that it feels “seamlessly integrated.”

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One Style — But No Monotony

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The ALFA Hotel was built in 2012 and designed with a holistic concept.

The idea was to establish a modern, uniform style that remains timeless and stands out clearly from other hotels.

Light & Dark — Opposites Attract


On one hand, bright and light-flooded rooms with generous window areas.

On the other hand, plenty of dark interior elements.
This becomes apparent as soon as you enter.

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Materials of the Alpine Region

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Natural stone, larch wood, loden fabric, warm natural colors & vibrant elements

Tables made of treated wood from local forests, and a lounge refined with reclaimed wood

With us, you will NOT find modern Alpine chic in its excess.