Join us on a journey through time.
What once began with the "Fremdenheim Neururer" and was shaped over many years by generations and time - presents itself today as a popular vacation hotspot in the No. 1 ski dimension Serfaus-Fiss-Ladis.
May we introduce? The ALFA Hotel in Serfaus then & now, where tradition meets modernity:
Host with passion
For three generations we have been hosts with passion. Already in the 1950s my grandparents built a bed and breakfast in nearby Pfunds.
After my father acquired an old farm in Serfaus in 1979, the tourist spirit began to turn even more. Hospitality was taught to us from childhood - it's in our blood, so to speak. And we are happy to be able to convince you of this again and again!