History 1958Alfa.then & now

Our history

Join us on a journey through time.


What once began with the "Fremdenheim Neururer" and was shaped over many years by generations and time - presents itself today as a popular vacation hotspot in the No. 1 ski dimension Serfaus-Fiss-Ladis.


May we introduce? The ALFA Hotel in Serfaus then & now, where tradition meets modernity:

[Translate to English:] 1958-1979 Fremdenheim Neururer

1958-1979 "Once upon a time...in Pfunds"

The first guests were welcomed already 1958 in Pfunds in the former "Fremdenheim Neururer"


There was a floor shower for the 13 guest rooms, and the rooms already had hot and cold running water.

In 1968 the "Pension Alpenblick" opened in Pfunds directly on the Reschenbundesstra├če with 16 rooms. All rooms already had shower & WC.

[Translate to English:] Alt-Serfaus

1979 "Alt-Serfaus"

In 1979 the restaurant "Alt-Serfaus" opened with apartments attached to it.


This was followed by the Holzschupfn Apres Ski Bar.

2012 "ALFA"

In 2010, the planning for the project "ALFA" began, before the starting signal for the rebuild was given in April 2012. The remodeling was realized in a period of 8 months.


Only through the participation of local companies as well as consistent construction management was it possible to complete the project on time and without delays in mid-December.

Host with passion

For three generations we have been hosts with passion. Already in the 1950s my grandparents built a bed and breakfast in nearby Pfunds.


After my father acquired an old farm in Serfaus in 1979, the tourist spirit began to turn even more. Hospitality was taught to us from childhood - it's in our blood, so to speak. And we are happy to be able to convince you of this again and again!

We believe that it is an art to enjoy and feel at home on vacation. We want to bring this art closer to all our guests.


With our exceptional team in all departments and tireless dedication, together we ensure that you enjoy every minute at ALFA Hotel to the fullest.

You want to become part of our team?

Then check out our jobs page!



to the job offers...

The Alfa.team