{"id":5029,"date":"2026-05-12T14:50:42","date_gmt":"2026-05-12T12:50:42","guid":{"rendered":"https:\/\/www.alfahotel.at\/history-hosts\/"},"modified":"2026-10-08T11:51:56","modified_gmt":"2026-10-08T09:51:56","slug":"history-hosts","status":"publish","type":"page","link":"https:\/\/www.alfahotel.at\/en\/history-hosts\/","title":{"rendered":"History &amp; Hosts"},"content":{"rendered":"<div  class=\"lem-block-header align wp-block-acf-header\"  >\n\n\t\n\t<div class=\"background-image-wrapper  overlay \" style=\"background-image: url(&#039;https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/002_ALFA_JAN2023_CPALE-Manuel-aspect-ratio-160-37.jpg&#039;);\">\n\t\t<div class=\"container relative z-10\">\n\t\t\t<div class=\"text-wrapper\">\n\t\t\t\t<div class=\"title-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading is-style-h1 has-white-color has-text-color has-link-color wp-elements-1\">History &amp; Hosts<\/h1>\n\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"subtitle-wrapper\">\n\t\t\t\t\t<p class=\"is-style-subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"subtitle\">ALFA THEN &amp;amp; NOW<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"line\"><\/span>\n\t\t\t\t\t\t\t<span class=\"subtitle\">Hotel Alfa in Serfaus-Fiss-Ladis<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div style=\"margin-bottom:0\" class=\"lem-block-accordion align wp-block-acf-accordion\"  data-lightbox  itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n\t<div class=\"container\">\n\t\t<div class=\"lem-grid-12\">\n\t\t\t<div class=\"col-span-12 lg:col-span-4\">\n\t\t\t\t<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"image_1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class=\"lightbox-trigger\" aria-label=\"Bild vergr\u00f6\u00dfern\" data-lightbox-trigger data-lightbox-src=\"https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/091_ALFA_DEZ2024_CManuelPale-scaled.jpg\" data-lightbox-type=\"image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/091_ALFA_DEZ2024_CManuelPale-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/091_ALFA_DEZ2024_CManuelPale-scaled.jpg 2560w, https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/091_ALFA_DEZ2024_CManuelPale-300x200.jpg 300w, https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/091_ALFA_DEZ2024_CManuelPale-1024x683.jpg 1024w, https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/091_ALFA_DEZ2024_CManuelPale-768x512.jpg 768w, https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/091_ALFA_DEZ2024_CManuelPale-1536x1025.jpg 1536w, https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/091_ALFA_DEZ2024_CManuelPale-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\">\n\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"image_2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class=\"lightbox-trigger\" aria-label=\"Bild vergr\u00f6\u00dfern\" data-lightbox-trigger data-lightbox-src=\"https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/001_ALFA_DEZ2024_CManuelPale-scaled-aspect-ratio-46-65-1.jpg\" data-lightbox-type=\"image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1592\" height=\"2250\" src=\"https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/001_ALFA_DEZ2024_CManuelPale-scaled-aspect-ratio-46-65-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/001_ALFA_DEZ2024_CManuelPale-scaled-aspect-ratio-46-65-1.jpg 1592w, https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/001_ALFA_DEZ2024_CManuelPale-scaled-aspect-ratio-46-65-1-212x300.jpg 212w, https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/001_ALFA_DEZ2024_CManuelPale-scaled-aspect-ratio-46-65-1-725x1024.jpg 725w, https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/001_ALFA_DEZ2024_CManuelPale-scaled-aspect-ratio-46-65-1-768x1085.jpg 768w, https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/001_ALFA_DEZ2024_CManuelPale-scaled-aspect-ratio-46-65-1-1087x1536.jpg 1087w, https:\/\/www.alfahotel.at\/app\/uploads\/2026\/10\/001_ALFA_DEZ2024_CManuelPale-scaled-aspect-ratio-46-65-1-1449x2048.jpg 1449w\" sizes=\"auto, (max-width: 1592px) 100vw, 1592px\" title=\"\">\n\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-span-12 lg:col-span-7 lg:col-start-6\">\n\t\t\t\t<div class=\"accordion-wrapper\">\n\t\t\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p class=\"is-style-subtitle wp-block-paragraph\">Join us on a journey through time<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our History<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What once began with the &#8220;Neururer Guesthouse&#8221; and was shaped over many years by generations and the passage of time is now a popular vacation hotspot in the No. 1 ski dimension, <strong>Serfaus-Fiss-Ladis<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">May we introduce the ALFA Hotel in Serfaus, <strong>then &amp; now<\/strong>, where <strong>tradition meets modernity<\/strong>:<\/p>\n\n<\/div>\n\n\t\t\t\t\t<div class=\"faq-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single_faq\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n\t\t\t\t\t<span class=\"accordion-question\">\n\t\t\t\t\t\t<span>1958-1979 &#8220;Once upon a time&#8230; in Pfunds&#8221; <\/span>\n\t\t\t\t\t\t<span class=\"faq_toggle\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"accordion-answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n\t\t\t\t\t\t\t\t\t<div itemprop=\"text\">\n\t\t\t\t\t\t\t\t\t\t<p><p>The <strong>first guests<\/strong> were welcomed <strong>as early as 1958 in Pfunds<\/strong> at what was then the <strong>\u201cNeururer Guesthouse\u201d<\/strong>.<\/p>\n<p>The <strong>13 guest rooms <\/strong>shared a hallway shower, though the rooms already featured running hot and cold water.<\/p>\n<p><strong>In 1968, <\/strong>the <strong>\u201cPension Alpenblick\u201d opened in Pfunds<\/strong> directly on the Reschenbundesstra\u00dfe with <strong>16 rooms<\/strong>. All rooms were already equipped with a shower &amp; WC.<\/p>\n<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single_faq\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n\t\t\t\t\t<span class=\"accordion-question\">\n\t\t\t\t\t\t<span>1979 &#8220;Alt-Serfaus&#8221; <\/span>\n\t\t\t\t\t\t<span class=\"faq_toggle\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"accordion-answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n\t\t\t\t\t\t\t\t\t<div itemprop=\"text\">\n\t\t\t\t\t\t\t\t\t\t<p><p>In <strong>1979<\/strong>, the <strong>&#8220;Alt-Serfaus&#8221; restaurant<\/strong> opened with attached apartments.<\/p>\n<p>This was later followed by the Holzschupfn Apr\u00e8s-Ski Bar.<\/p>\n<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"single_faq\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n\t\t\t\t\t<span class=\"accordion-question\">\n\t\t\t\t\t\t<span>2012 &#8220;ALFA HOTEL&#8221; <\/span>\n\t\t\t\t\t\t<span class=\"faq_toggle\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"accordion-answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n\t\t\t\t\t\t\t\t\t<div itemprop=\"text\">\n\t\t\t\t\t\t\t\t\t\t<p><p><strong>2010 <\/strong>marked the start of <strong>planning for the &#8220;ALFA&#8221; project<\/strong>, before the <strong>renovation officially began in April 2012<\/strong>. The transformation was completed within 8 months.<\/p>\n<p>Only through the <strong>involvement of local companies<\/strong> and consistent construction management could the project be completed on schedule by <strong>mid-December<\/strong> without delays.<\/p>\n<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading has-text-align-center is-style-h1\" style=\"margin-top:var(--wp--preset--spacing--05);margin-bottom:var(--wp--preset--spacing--05)\">Passionate Hosts<\/h3>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>For three generations<\/strong>, we have been <strong>passionate<\/strong> hosts.<br \/> As early as the 1950s, my grandparents built a bed and breakfast in nearby<br \/> Pfunds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After my father acquired an <strong>old farm in Serfaus in 1979<\/strong>, our <strong>passion for tourism<\/strong> continued to evolve. <br \/><strong>Hospitality<\/strong> was taught to us from childhood<br \/> \u2014 it is in our blood, so to speak. And we look forward to proving it to you time and again!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We believe that enjoying oneself is an art, <br \/>as is <strong>feeling at home while on vacation<\/strong>.<br \/>We want to share this art with all our guests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With our <strong>exceptional team<\/strong> across all departments and <strong>tireless dedication<\/strong>, <br \/>we work together to ensure you can enjoy every minute at the ALFA Hotel to the fullest.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:var(--wp--preset--spacing--05)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading has-text-align-center\">Do you want to become part of our team?<\/h4>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Then take a look at our jobs page!<\/strong><\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill-teal-lighter\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.alfahotel.at\/en\/jobs\/\">view job openings<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Passionate Hosts For three generations, we have been passionate hosts. As early as the 1950s, my grandparents built a bed and breakfast in nearby Pfunds. After my father acquired an old farm in Serfaus in 1979, our passion for tourism continued to evolve. Hospitality was taught to us from childhood \u2014 it is in our &hellip; <a href=\"https:\/\/www.alfahotel.at\/en\/history-hosts\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5029","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.alfahotel.at\/en\/wp-json\/wp\/v2\/pages\/5029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alfahotel.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alfahotel.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alfahotel.at\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alfahotel.at\/en\/wp-json\/wp\/v2\/comments?post=5029"}],"version-history":[{"count":2,"href":"https:\/\/www.alfahotel.at\/en\/wp-json\/wp\/v2\/pages\/5029\/revisions"}],"predecessor-version":[{"id":5238,"href":"https:\/\/www.alfahotel.at\/en\/wp-json\/wp\/v2\/pages\/5029\/revisions\/5238"}],"wp:attachment":[{"href":"https:\/\/www.alfahotel.at\/en\/wp-json\/wp\/v2\/media?parent=5029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}